Data & Analytics

Menlo Park, Calif. – Facebook has purchased personalized shopping engine TheFind.com, with the intent of making its ad more relevant to individual users. The social media giant will integrate TheFind’s functionality into its personalized ad-matching capability, rather than keep TheFind operating as a separate entity.

In a message on its homepage, TheFind said some employees will make the transition to Facebook.

By Chris Mike, Chirpify

These days, retailers spend a lot of time obsessing over letters, specifically CAC and CLV. Most know these terms as shorthand for customer acquisition cost and customer lifetime value. Both are key concepts and incredibly important metrics if you operate a retail business.

Sports Authority is targeting a new segment of shoppers looking for “athleisure” wear with a new line of plus-size clothing.

The retailer says its new Aspire and Aline Design lines were created specifically for women looking for stylish, affordable and cross-functional yoga and outdoor apparel that can be worn with confidence. The full product assortment is now available exclusively at Sports Authority stores and online at sportsauthority.com.

Mountain View, Calif. – Move over mom, baseball and apple pie. The new three things everyone loves are iPhone, Apple and retail.

According to a new survey of global English-speaking consumers in 84 countries, the “NetBase Brand Passion Report,” iPhone is the most-loved brand in the world. Apple comes in at number three. And retail and Apple dominate the rest of the top 10 brands, which are Etsy (4th), iPad (5th), MacBook Air (6th), Starbucks (7th), Chipotle (9th) and McDonald’s (10th).

Indianapolis - Lids Sports Group has upgraded its inventory management system so that the retailer now provides consumers access to companywide inventory in retail stores, as well as its centrally located distribution centers. By implementing this improvement, thousands of styles and teams that were previously only available in stores are now available to fans everywhere.

Secaucus, N.J. – The Children’s Place Inc. on Thursday accelerated its store closing plans to 200 stores through 2017 (including 76 stores closed in 2013 and 2014), up from its previous announced target of 125 stores through 2016. The company also issued a weak outlook.

Paris - Nature & Découvertes, a French-based European retailer with 83 stores across France, Belgium, Luxemburg, Germany and Switzerland, has partnered with Ipanema Technologies as part of an enterprise-wide, 24-month digital transformation. With Ipanema’s help, the retailer successfully reduced application response time by 50%, and reduced network costs and OPEX costs by 50% and 10%, respectively.
 

Following a recent series of data breaches targeting both large and medium sized retailers, many retailers are investing in technology that will help encrypt credit card data at the point of sale. Although a meaningful way to reduce risk, endpoint encryption is not the silver bullet solution hoped for by many retailers.