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Burlington Stores beats Street with strong Q4; will open 25 net stores
Burlington, N.J. – Burlington Stores Inc. beat Wall Street expectations for earnings and sales in a strong fourth quarter of fiscal 2014. Reductions in store payroll and advertising helped drive a net income increase of 49% to $94.86 million, from $63.58 million.
Burlington Stores plans to open 25 net new stores in fiscal 2015.
Total revenue grew 10% to $1.5 billion from $1.34 billion. Same-store sales rose 6.7%
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Study: Customer experience crucial to marketing
San Jose, Calif. - Customer experience optimization is becoming an increasingly critical discipline as organizations enter a new era of marketing. Ninety-six percent of companies deem customer experience optimization as "important," with more than two in five companies (41%) claiming that this is now a "high priority" for their organization, according to the study.
