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Beacons to get a boost from tech partnership
ShopperTrak is teaming up with a shopping app called Shopkick to enhance the value proposition retailers offer to their customers in-store.
ShopperTrak, a global provider of consumer behavior insights and location-based analytics, and Shopkick is the most widely used real-world shopping app. Their partnership aims to leverage the market leadership and experience of both companies to deliver superior in-store experiences and rewards for shoppers, while also providing the retail community with an analytics tool to optimize the shopper’s experience in the store.
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Taxes help Rite Aid beat Street with impressive Q4 profit
Camp Hill, Pa. – Rite Aid Corp. beat Wall Street expectations with soaring profit in the fourth quarter of fiscal 2014. The retailer reported net income of $1.83 billion, exponentially larger than net income of $55.4 million in the same quarter a year earlier.
A favorable tax asset valuation drove the substantial profit growth. Revenues rose 4% to $6.8 billion from $6.6 billion, mostly due to a same-store sales increase of 4.5%.

