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ShopperTrak signs footwear retailer Journeys as its 1,000th customer


Chicago -- ShopperTrak, a leading global provider of consumer behavior insights and location-based analytics, announced it has signed Journeys as its 1,000th customer.

Through this partnership, ShopperTrak will enable Journeys, a division of Genesco, to measure store traffic to optimize labor scheduling, ensuring a consistent customer experience for every guest who shops a Journeys store. In addition, Journeys will be able to assess store, and in some cases, employee conversion to identify training and sales performance opportunities, all with the goal of providing the highest level of customer service.

“ShopperTrak has the resources we need in a partner to help us take the singular Journeys customer experience to a new level across all Journeys stores," said Rob Taylor, COO at Journeys. "Our culture is focused on putting the customer first. Now, with targeted analytics and field-level training from ShopperTrak, we're able to take action on the data, achieving total ROI while empowering our regional, district, and store managers with the information they need to better serve our customers."

During a pilot program that began in mid-2013, ShopperTrak deployed its perimeter analytics solution across 18 Journeys store locations, aligning the traffic opportunity with labor resources.

In some cases, a simple reallocation of labor or a staggered start of shifts could drive conversion by one or more points, translating into an impressive comparable sales and revenue opportunity. Journeys' leadership saw the potential to improve operating income, ultimately pushing forward with chain-wide deployment and store adoption by the middle of third quarter 2014.

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