Data & Analytics

Chicago -- ShopperTrak, a leading provider of consumer behavior insights and location-based analytics, is teaming up with the shopping app, shopkick, to deliver in-store beacon and analytics technologies that allow retailers to engage with shoppers throughout their time in the store and deliver an enhanced shopping experience.
 

Best Buy is strengthening its commitment to educating Canadian kids about technology with the launch of a Geek Squad Academy.

Boston - Americans are more likely to subscribe to Amazon Prime for free two- day shipping than for Prime Instant Video, and in the U.S. when they do subscribe, are more likely to use Netflix than Prime Instant Video. According to a new study from global intelligence firm Strategy Analytics, nearly two-thirds (63%) of Amazon Prime subscribers used Netflix in the previous month compared to 59% who used Prime Instant Video.

More and more consumers are motivated by loyalty programs than ever before, according to the 2015 Bond Brand Loyalty Report.

Bond Brand Loyalty’s fifth annual study shows consumers overwhelmingly agree that loyalty programs are worth the effort.

Seattle – Amazon.com styles itself as a provider of everything its customers need, and that extends to software development. Amazon has selected Seta International as an official Amazon Software Solutions Provider.

Redwood Shores, Calif. – Oracle is releasing six new Oracle Retail cloud services that provide retailers with rapid access to enterprise-grade applications for managing critical e-commerce, customer engagement, order management, order fulfillment, loss prevention, and brand compliance operations.

The new cloud services stem from the Micros Retail solutions acquired by Oracle in 2014, and they are part of a growing portfolio of retail solutions hosted by Oracle and available by subscription.
 

Japan’s largest eyewear brand is opening its first U.S. flagship store in California with a unique, gallery-like setting designed by San Francisco architecture firm Kwan Henmi.

Shoppers at JINS will be able to choose trendy, customized eyeglass styles for each face and personality with affordable prices ranging from $60 to $120, including high-quality aspheric lenses.

By Andy Wong, co-founder and VP of client services, Mobispoke

The rapid adoption of e-commerce in the digital age has fundamentally changed the way people shop. The online shopping experience today is not only richer and more engaging than in-store, but it is also personalized to each individual consumer, offering outfit pairings and special discounts based on a consumer’s profile.