Data & Analytics

Plano, Texas - Rent-A-Center Inc. has named Mike Case to VP marketing strategy and insights. Case is responsible for global administration of customer insights/market research, marketing analytics, business innovation, CRM and loyalty.

Recently, Case served as VP marketing and senior loyalty officer for La Quinta Inn & Suites Earlier in his career, Case held leadership positions in organizations such as American Airlines, Brierley & Partners, Sage Telecom, First USA Bank and Virgin America.

Irvine, Calif. - Baja Fresh is piloting a solution from Sparkfly that will allow it to launch promotions through Google Search, Facebook, Yelp, Opera Mediaworks and UberMedia, and assess the effectiveness of each individual channel with real-time redemption data. Leveraging the technology from the Sparkfly platform, the campaign includes information on basket size and individual items purchased.

Montreal - LightSpeed is launching Advanced Reporting for LightSpeed Cloud, which adds Big Data analytics to LightSpeed’s cloud-based POS system. The analytics capability is designed to give retailers real-time insight into sales, inventory trends and customer preferences.

LightSpeed’s new Advanced Reporting for Cloud includes more than 40 reports that give detailed information on product sales, profits and margins; customer preferences; employee performance; payment methods; and vendor-by-vendor analytics; across all stores and channels.

San Jose, Calif. - VeriFone Systems Inc. is making its Way2ride sound-based mobile app for smartphones available to taxi passengers in Philadelphia. Way2ride enables Philadelphia passengers to tap and pay for cab fares in 1,400 of the 1,600 taxi cabs currently operating in the city.

Information Resources, Inc. (IRI) has named former Carrefour Group executive José Carlos González-Hurtado as president of International.

González-Hurtado will be responsible for the strategy and execution of all IRI services in international markets, including Europe, Asia Pacific, Australia, South Africa and New Zealand.

Mobile retail navigation service Aisle411 will be offering its indoor mapping services to Indianapolis-based Marsh Supermarkets. The retailer seeks to improve the shopping experience for its customers by leveraging the navigation platform via its new Marsh App.

BJ's Wholesale Club has renewed and expanded its in-Club advertising contract with IZ-ON Media, a digital media company specializing in in-store shopper marketing services.

For the past three years, IZ-ON Media has provided content programming and delivery, network operations and advertising sales for the BJ's HDTV Network. According to the renewed and expanded deal’s terms, IZ-ON Media will also represent the BJ's In-Club Radio Network.

The National Retail Federation (NRF) had forecast that Father's Day spending would shrink this year, reaching just $12.5 billion. But it looks like the smallest of gift-giving holidays fared better than expected.

According to IBM Digital Analytics Benchmark, a real-time, cloud-based digital analytics platform, overall U.S. retail online sales for the week leading up to Father's Day — June 9-15 — climbed more than 14% compared to the same period last year.

CloudTags, an emerging omnichannel marketing technology company, has partnered with in-store analytics market leader Brickstream to create a comprehensive in-store data platform capable of analyzing physical store intent and behavioral data.

Jeffrey Thomas was elevated to the role of SVP of merchandise operations at Family Dollar as the retailer looks to reignite sales under the leadership of chief merchandising officer Jason Reiser.

Thomas previously served as vp of merchant services and fill a position previously held by Scott Zucker who left the company. Thomas will report to Jason Reiser, Family Dollar’s EVP and chief merchandising officer.