Data & Analytics

By Gary Whittemore, Experian FootFall

The quest to offer greater levels of customer convenience has seen a growing number of U.S. retailers experiment with flexible fulfilment methods, including click and collect, which offers shoppers the opportunity to pick up online orders from a store.

Although click and collect has already taken European markets by storm, adoption in the U.S. has been somewhat slower. However, U.S. organizations are now beginning to see consumer appetite rise.

New York -- Retailers with stores in Denver, San Antonio, Nashville, Fort Lauderdale and Dallas might see some strong sales in the months ahead based on a new report, which identifies those cities as the nation’s hottest housing market.

Merchandising and marketing concepts such as shoppable videos, digitized stores and social campaigns on Instagram and Twitter were alien ideas to retailers just a few years ago. Not anymore, according to Tom Ebling, CEO of cloud-based e-commerce solutions provider Demandware, who has a unique perspective on what it means to be a “connected brand.”

Deerfield, Ill. - Walgreens Boots Alliance is ahead of schedule in its synergy efforts since Walgreens and Boots officially merged in December 2014. At its 2015 Analyst Day in New York City, the retailer’s leadership team outlined plans to support the customer experience in its Retail Pharmacy USA division with investments in key operational efficiencies such as IT systems, modernizing pharmacies and investing in customer care.

Grand Rapids, Mich. - Meijer is the latest retailer to test out curbside pickup of online orders. The regional mass merchandise chain is piloting a new shopping service called Meijer Curbside that lets customers pick up grocery orders curbside without leaving the car.

Brooklyn, N.Y. – Etsy Inc., the online marketplace for handmade arts, crafts and clothing, has gone public with a bang. Shares opened on Thursday at $31 a share, almost twice their initial public offering price. As of April 16, Etsy is trading on the NASDAQ stock exchange under the ticker symbol “ETSY.”

After the offering, the total number of shares outstanding will be 110.9 million. Based on the opening price, Etsy is valued at over $3.7 billion.

Meijer is experimenting with a click and collect service at a store in its hometown of Grand Rapids, Mich., and indicating the offering will be rolled out to other markets later this year.