Data & Analytics

Irvine, Calif. – La Jolla Group, vertical retailer of multiple specialty apparel brands, knows a thing or two about keeping the bad guys out of its network. The company has been using Dell SonicWall TZ series firewall technology to ensure security at both corporate headquarters and its 18 retail stores.

Glen Allen, Va. – Imagine being not only smart, but a billionaire as well. Smart mirrors are in this enviable position, according to a new study from industry analyst firm N-Tech Research.

Family Dollar Stores Inc. has announced the passing of Mark R. Bernstein, a member of the company's board of directors, on April 27.

Purchase, N.Y. - MasterCard will acquire cloud-based analytics provider Applied Predictive Technologies (APT) for $600 million.

APT’s Test & Learn platform enables users to apply analytics to design, measure and calibrate marketing, merchandising, operations and capital initiatives.

JCPenney Company Inc. has named one of its board members as its next EVP and chief marketing officer.

The company said that Mary Beth West, a highly accomplished consumer marketing executive, will join the company's executive leadership team as executive vice president and chief customer and marketing officer effective June 1. She will be stepping down from her position on its Board of Directors to assume this new role.

Rehoboth Beach, Del. - Grotto Pizza has leveraged the Paytronix Rewards Platform to implement a multi-tiered loyalty program that enables the chain to reward year-round diners without heavily discounting seasonal guests. In particular, the “Winter Wednesday” promotion has enabled Grotto Pizza to increase off-season traffic on what was its slowest day of the week by 84%.

When CEOs from Walgreens, Procter & Gamble, PepsiCo and other global leaders gather in New York in late June for the Consumer Goods Forum’s Annual Summit, one of the thorny issues to be addressed is that people don’t trust them to do what is right.

By Sherrie Mersdorf, director of marketing, NewBrand