Duane Reade debuts first mobile app

New York -- Drugstore operator Duane Reade announced Wednesday the launch of its first mobile application for iOS devices.



The app, free in the iTunes store, is intended to facilitate and customer access to Duane Reade’s pharmacy services, photo printers, prescription refills, Balance Rewards offers, account information and in-store maps.



Duane Reade also announced that it has expanded its digital and social media initiatives to include comprehensive retail social amplification programs, largely credited for the company’s Twitter community growth from 15,000 to 390,000+ followers in seven months.



“The … unveiling of the Duane Reade branded retail mobile application reinforces our commitment to be relevant on digital mediums where our customers are dedicating most of their time today,” said Calvin Peters, online/PR manager for Duane Reade. Peters said the mobile application framework is based on parent company Walgreens mobile app.