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Faith Popcorn: McDonald’s profits from serving people, not burgers
Chain Store Age recently had the chance to speak with noted consumer trend expert Faith Popcorn, founder and CEO of marketing consulting firm Faith Popcorn’s BrainReserve, about steps McDonald’s can take to reverse its struggling fortunes. Popcorn’s insights come on the heels of McDonald’s reporting a 33% year-over-year drop in profits for first quarter 2015.
Bigger Isn’t Always Better
According to Popcorn, McDonald’s vast size is not necessarily an asset anymore.

