Data & Analytics

Cloud computing has become nearly ubiquitous, but are retailers making the best use of cloud services when it comes to managing sensitive customer data? Deciding what customer data should be stored in the cloud and what data should be stored on-premises behind a company’s firewall is a question every retail company has to grapple with.

Seattle – Amazon.com is releasing its Echo voice-activated artificial intelligence device for general availability in July, and taking consumer orders now. Echo was made available on an invitation basis to customers who wanted to help shape the device in November 2014.

San Francisco – In its latest step toward becoming more of a commerce platform, Twitter is testing two new ways to make finding content about products easier. The first pilot is of a new way to surface and organize relevant Tweets about products and places on dedicated pages.

These pages will feature images and video about the product alongside information such as a description, price, and an option to buy, book, or visit the website for more information. Twitter is starting to experiment with a small number of products and places.

Deerfield, Ill. - Mondelez International has renewed its global strategic partnership with Facebook, with a focus on creating and delivering creative video content and driving impulse snack purchasing online. Through this partnership, the companies will work together to leverage and innovate around video consumption and mobile commerce.

Woonsocket, R.I. -- Norman de Greve will join CVS Health as chief marketing officer, effective July 15. In this role, de Greve will be accountable for marketing strategy across the enterprise.  

Currently, de Greve is president of the Boston and Detroit offices of the DigitasLBi marketing agency. de Greve has experience in cross-channel communications planning, brand campaigns, media, loyalty and analytics.

In addition to his 14 years at DigitasLBi, de Greve spent time in management consulting.
 

Menlo Park, Calif. – Facebook may not have anywhere near the retail sales volume of Wal-Mart, but in at least one important financial metric the social media network has overtaken Wal-Mart. According to the Associated Press, Facebook has knocked Wal-Mart out of the Standard & Poor’s list of the top 10 most valuable stocks.

A study of 10,000 U.S. consumers revealed H-E-B, Publix and Trader Joe's are tops when it comes to making customers feel delighted.

Redwood City, Calif. – The Shopular mobile shopping app is rolling out two platform upgrades -- Shopular Products and Shopular Curated Content. Shopular, available for free download from iTunes and Google Play, geo-targets consumers with time- and location-sensitive deal alerts and savings from their preferred merchants from more than 40,000 retail locations across the U.S.