Data & Analytics

The recent admission by Mickey Drexler to making “mistakes” while explaining the results of two J.Crew sweaters – one successful, one not – shined a bright light on the importance of each new product decision and the consequences of getting it wrong. In the grand scheme of things, one or two bad decisions do not always make or break a company. But when you string multiple bad decisions together, the stakes are much higher.

Carpinteria, Calif. -- With more Americans using credit, debit and prepaid goods to pay for goods and services, the amount merchants pay to process those cards continues to rise.

Naples, Fla. – Retailers often may not have the tools they need to effectively fight omnichannel fraud. More than half (54%) of retailers in the U.S. and Europe still have to consolidate their fraud management solutions across all channels, according to new research conducted by Forrester Consulting for ACI Worldwide.
 

Minneapolis – Furniture retailer Room & Board has aligned its online and in-store customer experience with Salesforce Marketing Cloud’s predictive digital marketing capabilities. Room & Board has improved the customer experience and delivered more relevant information, which in turn has increased the average order value by 16% and delivered a 2,900% ROI payback during a two-month period.

This has resulted in a significant increase in online sales and improved loyalty.

Ann Arbor, Mich. - Customer satisfaction with goods and services purchased and consumed in the U.S. suffered a fifth consecutive quarterly decline, sending the American Customer Satisfaction Index (ACSI) to its lowest point since 2006. According to the ACSI, the national level of customer satisfaction is down 0.7% to 74.7 on a 100-point scale in the first quarter of 2015 and is off 2.7% since peaking in the fourth quarter 2013.

New York - Consumers are continuing to abandon national food, beverage and household brands. According to Deloitte's annual American Pantry Study of more than 354 brands across 34 product categories, nearly three in four (73%) consumer packaged goods (CPG) categories show an overall decline in their brands' "must-have" status, meaning that shoppers would purchase whether on sale or not.

New York – Disney and Ralph Lauren, vertical brands with a strong retail presence, are the highest-ranked retailers in a new Brand Keys survey of what brands U.S. consumers consider the most patriotic. To determine the rankings, Brand Keys drilled down into consumer response to 230 brands to see which were most associated with the value of patriotism.

Following is a list of the retailers who made the list of top 50 most patriotic brands, with their emotional engagement strength for patriotism:

No. 3: Disney (96%)

CVS Health has selected a DigitasLBi executive to be its next marketing chief.