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Study: Marketers face issues with visibility, data, optimization
New York - Lack of a single customer view, an inability to deal with large amounts of data and lack of time for optimization are among the challenges that cause the biggest headaches for modern marketers. According to new research published by Econsultancy in partnership with SmartFocus, among the pain points marketers face are the challenges of making customer data actionable, bottlenecks caused by IT and web development teams and lack of time for campaign testing and optimization.
The report identifies the following key challenges:
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Simon reveals winners of first-ever retail start-up competition
New York – Retail real estate giant Simon has announced the winners of its inaugural 'Simon Launch,” a retail startup competition aimed at uncovering, investing in, and accelerating top startups in the retail industry.
The winning startups, which were selected from more than 300 applications, are: