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Vera Bradley taps ShopperTrak to measure U.S. in-store analytics
Vera Bradley will be deploying consumer behavior insights and location-based analytics provider ShopperTrak's Perimeter Analytics tool at each of its new U.S. stores this year, with plans to roll out the service across all corporate stores in the coming year.
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Belk launches third annual service learning challenge
Belk, Discovery Education and the International Society for Technology in Education have launched the Belk Service Learning Challenge, a comprehensive standards-aligned program encouraging middle school students to facilitate positive changes in their communities by applying critical thinking, problem-solving and creativity skills to a service-learning project of their choice.