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ECRM: Retail circular advertising trends, October 2014
ECRM compared retail circular advertising in October 2013 vs. October 2014 and noted trends occurring across top retail chains. CVS and Walgreens increased the number of circular pages seen in October 2014; up respectively by 18% and 11%. Walgreens added 13% more halloween candy promotions, where as CVS added 9% in October comparable. Walgreens used an attractive “Save on Treats” candy promotional page in each October circular, nicely consolidating candy promotions into concise seasonal sections.
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Moody’s forecasts 4- to 5% sales increase in 2015
New York -- The outlook for the U.S. retail industry in 2015 is stable, according to a new report by Moody’s Investor Service, which forecasts that retail sales will grow 3- to 4% in 2014, and 4- to 5% in 2015. The report, Moody’s U.S. Retail Industry Outlook, also finds that traditional brick-and-mortar retailers will be formidable competitors to pure-play online merchants.

