Data & Analytics

Study – One-third of Black Friday online revenue was mobile
Pittsburgh - Just more one-third of all Black Friday online revenue came from shoppers on mobile devices, up 48 percent from 2013. According to Branding Brand's sample of 35 North American retailers running on its commerce platform, 90% of these consumers were on Apple devices. Mobile devices (smartphone and tablets combined) produced a total of almost 2.2 million visits, 48,000 orders, and $5. 54 million in revenue on Black Friday. In addition, mobile devices generated:
Insights: Cyber "Five" Data Thus Far Indicates Strong Start for Holiday
By Scot Wingo, CEO, ChannelAdvisor Happy Cyber Monday! Each year we at ChannelAdvisor track the five days from Thanksgiving through Cyber Monday and call that the “Cyber Five.” This year, our Cyber Five Same Store Sales (SSS) data to date shows that Holiday ’14 is off to a very strong start.

Study – Online retail to grow to $512 billion by 2020

Washington, D.C. – Online sales are expected to reach $300 billion in 2014, $335 billion in 2015 and $512 billion by 2020. According to predictions from FTI Consulting Inc., despite sluggish retail sales in the past year, FTI Consulting's Retail & Consumer Product experts believe online sales will continue to grow at a double-digit rate for the next several years.
Analysis: Black Friday weekend winners include Victoria's Secret, Bath & Body Works, Old Navy

New York - Ike Boruchow, analyst, Sterne Agee, reviews Black Friday results in the specialty retail sector:
Despite big bargains, total holiday weekend sales slide 11% according to NRF estimates

New York - Despite some of the most promotional activity and extended operating hours the retail industry has ever seen, total spending for the four-day Black Friday weekend came in below projections, down a surprising 11.3% from last year. According to the National Retail Federation's preliminary figures, weekend spending dropped to $50.9 billion from $57.4 billion last year.
Mobile rules Thanksgiving weekend traffic

New York - Online sales were up 17% on Saturday and Sunday of Thanksgiving weekend, compared to the same weekend in 2013, according to IBM Digital Analytics Benchmark. What's more, mobile traffic accounted for 51.2% of all online traffic this past weekend, an increase of 25.5% year over year, and mobile sales accounted for 28.9% of all online sales this past weekend, an increase of 24.9% year over year.
Salesforce: Holiday social posts peaked on Black Friday

San Francisco – Social media posts around holiday shopping peaked on Black Friday (Nov. 28) at 2.7 million. According to data from Salesforce, there were also about 1.84 million holiday shopping posts on Thanksgiving (Nov. 27), and about 719,000 posts the day before Thanksgiving (Nov. 26).
Study: Holiday iPhone shoppers more valuable than Android users

New York - iPhone users were more valuable than Android users ($97 to $91 average market basket) during Thanksgiving weekend but Android tablet users were more valuable than iPad ($105 to $102). According to data from online personalization technology vendor Sailthru, desktop average order value was $106, tablet was $102, and smartphone was $96.
Black Friday tech purchases increases from 2013

Arlington, Va. - An estimated 51.2 million American adults (45% of all shoppers) bought or planned to buy consumer technology products during the 2014 Thanksgiving shopping weekend. According to a new survey released by the Consumer Electronics Association (CEA), while overall shopping traffic was down slightly this holiday weekend compared to the prior year, several areas saw notable growth, including reported spending per person and tech purchases.
Study: Retailers boost holiday paid-search spending

San Francisco - Compared to the 2012 and 2013 peak shopping seasons, paid search spending began to rise nine days prior to Thanksgiving in 2014, four days earlier than the years prior. According to data from predictive marketing technology provider Kenshoo, not only has the shopping season been extended in 2014, but retailers are investing more budget into their paid search campaigns this year than ever before.
Sales, traffic decline Thanksgiving weekend

Fewer Americans shopped and they spent less money during the Thanksgiving weekend, according to new estimates from the National Retail Federation.
Mobile shopping rules Thanksgiving and BF

Online and mobile shopping on Thanksgiving Day and Black Friday reached record levels according to a real time analysis conducted by IBM Digital Analytics Benchmark.

Thanksgiving online sales increased 14.3 percent and mobile sales increased 25.4 percent. Black Friday online sales increased 9.5 percent while mobile sales increased 28.2 percent, according to IBM.