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Study: Discounts are poor initial purchase incentive
Cambridge, Mass. — New customers whose first transaction involves a discount or special offer are 50% less likely to return to make a second purchase. According to a new study from loyalty technology provider Coherent Path Inc., customers who visit an e-commerce site for the first time and make a purchase at full-price are more than twice as likely to make a second visit. -
J. Crew tops in online customer service
New York — J. Crew provided the best overall online customer service in October, marking the retailer’s third time topping the Stella Benchmarks rankings from StellaService in 2014. The retailer ranked 4th in phone, second in email, eighth in shipping and 17th in returns.
Stella Benchmarks includes 138 companies evaluated on a daily basis by StellaService. Customer care channels, phone, email and chat, are measured daily, while fulfillment metrics are measured across multiple orders each month.

