Data & Analytics

As of Oct. 1, retailers who do not comply with the Europay, Mastercard, Visa (EMV) security standard that relies on embedded chips in payment cards face a shift in card fraud liability. Many EMV issues have not yet been resolved. Here are three big ones:

Swipe left out
Retailers have been warned repeatedly that if they do not implement EMV-compliant POS terminals, they will bear liability for any fraud resulting from an EMV card transaction.

We live in the age of the empowered consumer – with little patience and sky-high demands for personalized shopping experiences. Today’s consumers are used to having everything they want available to them at the swipe of a finger or within a physical store. When there’s an app for nearly everything along with ultra-accurate search technologies, brands need to make sure they’re delivering on their promises and providing seamless and relevant customer experiences across all channels –mobile, web, social, call center, physical stores and more.

Woody Allen famously said 80% of success is showing up, and that saying may well apply to mobile retailing. According to a new study from Google, “Micro-moments: Your Guide to Winning the Shift to Mobile,” 51% of smartphone users have discovered a new company or product when conducting research.

In addition, showing up in mobile search ad results can increase unaided brand awareness 46%. And one in three smartphone users have purchased from a company or brand other than the one they intended because of information provided in the moment they needed it.

A new marketplace has launched with the goal of helping retailers and suppliers keep up with the blistering pace of innovation that is transforming their world.

After a 16% increase in e-commerce sales in 2014, another 14% increase is projected this year, in turn driving greater customer expectations.* Today’s shopper is more connected than ever before, which means they have more information and can turn to any number of retailers for the products they want. The bottom line is if they don’t have the experience they desire, they will go elsewhere, especially during the holiday shopping frenzy.

The emphasis on omnichannel commerce has largely laid to rest (at least for now) the debate of online versus offline. Indeed, A.T. Kearney put it best in the title of a recent study, “On Solid Ground: Brick and Mortar is the Foundation of Omnichannel Retailing.”

For specialty men’s apparel retailer Knot Standard Inc., custom fit is everything.

The New York-based omnichannel retailer, with seven showroom stores in the U.S. and Dubai, as well as a global e-commerce business, tailors clothing to its customers’ dimensions. This customized approach also fits its IT strategy.

“We built all our systems from scratch using PhP [development language],” explained Matthew Mueller, CEO and co-founder of Knot Standard. “There is no off-the-shelf technology.”

Efficient Collaborative Retail Marketing (ECRM) is increasing its value to retailers and suppliers with the introduction of a new service called the ECRM Content Gateway.