Data & Analytics

What kinds of searches, ads and content are consumers interacting with before and after a tech purchase?

The CEO of Ollie’s Bargain Outlet says the company’s recent IPO contributed to another strong quarter of merchandise margin and sales growth.

For the third quarter ended Oct. 31, the value retailer said same store sales increased 3.2%. Total net sales increased 16.4% to $174.6 million. Net income increased 39.4% to $6.8 million, or $0.11 per diluted share.

Target merges physical and digital retailing in its holiday pop-up, Target Wonderland, located in Manhattan. The 16,000-sq.-ft. space has ten larger-than-life displays, including a jumbo Etch-a-Sketch, a Christmas tree made from green-foam Hulk Hands and the "S.S. Free Shipping” LEGO pirate ship which is part of Target’s holiday advertising campaign.

What kinds of searches, ads and content are consumers interacting with before and after a tech purchase?

Purch, a digital content and commerce company, and comScore examined more than 3,000 qualifying purchases during a 90-day period to track key influences and behaviors of U.S consumers before, during and after a technology purchase. Purchases tracked include popular products such as mobile devices, tablets and wearables from top online retailers and brands.

PGA Tour Superstore in 2016 will open its fourth store in the state of Arizona, in Tucson. Additional 2016 openings are to be announced.

The retailer will open a 25,000-sq.-ft. store at the Tucson Fiesta Shopping Center. The store will have multiple state-of-the-art swing simulators, practice hitting bays, a large putting green and an in-house club making and repair facility to provide a unique, interactive experience to golf enthusiasts of all levels.

When it comes to promoting high-end retail and product brands on social media, different platforms suit different companies.

Don’t be fooled by Costco’s tepid sales growth and first quarter profit decline. The company is accelerating expansion and pursuing some intriguing digital partnerships while members continue to renew at record rates.

Retailers looking to boost in-store redemption rates for coupons should consider implementing a particular leading edge technology.

A new study from Juniper Research, “Mobile & Online Coupons: Redemption, Loyalty & Consumer Engagement 2015-2020,” has found that nearly 1.6 billion coupons will be delivered annually to consumers via beacon technology by 2020, up more than 10 times from 11 million in 2015.