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Digital Retail Lessons from the Cold Weather Super Bowl
As we look back on the first-ever outdoor cold weather Super Bowl, there are several lessons digital retailers can take away from how the NFL, Denver Broncos and Seattle Seahawks all prepared for what many said was an impossible or foolish undertaking. Some of the same steps these entities took to ensure a successful experience playing the Super Bowl is subfreezing conditions apply to retailers ensuring a successful digital experience for their customers, regardless of naysayers.
Flexibility Keeps Things Running
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Retailers apply common sense to cyber security
Many fingers pointed at Target after the retailer suffered a massive data breach during the holidays, but preventing the next cyber attack is beyond the scope of any single company, according to testimony retail representatives shared with lawmakers on Monday.