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Study: Generations Y, Z differ in key shopping attitudes, habits
A new study of the retail habits of Generations Y and Z shows that the different age groups differ when it comes to using computers for online purchases versus shopping at brick-and-mortar stores.
A new GfK survey revelaled that Baby Boomers have been slower to adopt the smartphone as a shopping device. But when it comes to making purchases with a desktop or laptop computer, Boomers registered similar levels to Generation Y (40% and 43% respectively), while Gen Z came in at just 32%.
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Online retail growth focus of new index
Some of the biggest names in e-commerce are part of a new investor index designed to track the performance of the online retail market.
San Diego-based EQM Indexes LLC, created the index (ticker symbol: IBUYXT) to track the combined performance of 40 to 50 global stocks that derive at least 70% of their revenue from online retail and virtual commerce including the online retail, online marketplace and online travel market segments. The companies that make up the index can be seen here.

