Data & Analytics

A big jump in digital sales and the integration of Saks Fifth Avenue helped Hudson’s Bay Co. post a larger increase in profit in the fourth quarter.

As retailers try varying ways to attract the interest of shoppers, Stuart Weitzman is launching a totally new kind of digital campaign.

The retailer says it is the first company in the apparel industry to launch what is called a "cinemagraph advertising campaign" on Instagram. Cinemagraphs — still photographs incorporating looping video elements — are increasingly popular as retailers experiment with new visual tricks and gimmicks designed to make consumers stop and take notice.

Global cross-border e-commerce provider BorderFree has a new chief marketing officer.

The company announced that Jonathan Kapplow will be responsible for all marketing functions at the company, driving preference and action for both B2C and B2B constituents.

Kroger is moving ahead with its strategic plan for 2015 by closing and rebranding some of its Harris Teeter stores in Tennessee, according to the Nashville Tennessean.

The four Harris Teeter stores owned and operated by the Kroger Co. in the Nashville, Tenn., area will be closing on or before June 15, the newspaper reports. Three of the stores will re-open, but under the Kroger banner. This is the first time the Kroger Co. has switched banners on a Harris Teeter store.

New York -- Watch out Teavana, Canada’s David’s Tea Inc. is looking to boost its U.S. presence. The Quebec-based chain has filed a registration with the U.S. Securities and Exchange Commission for an IPO in which it looks to raise a maximum of $75 million. The company plans to list on the Nasdaq with the ticker symbol "DTEA.”

San Francisco — Omnichannel solutions provider RichRelevance has hired Mahesh Tyagarajan, a former WalmartLabs executive, to serve as its chief product officer.
 

Dallas -- SRS Real Estate Partners has appointed Woody McMinn as president of North American brokerage in the Dallas corporate headquarters office. In his newly created position for SRS, McMinn will be responsible for North American brokerage operations, leading market leaders and their respective teams, encouraging collaboration across markets and leading recruiting efforts to grow brokerage, offices, operations and productivity.

New York -- Prospects for stellar rent growth and low vacancy helped make San Francisco the top-ranked city, followed by New York, in Marcus & Millichap’s 2015 National Retail Index, an annual real estate ranking of 46 major U.S. markets. Rounding out the top five: San Jose (#3); Austin (#4) and San Diego (#5).

By Ken Nisch

The evolution of shopping based on the consumer mindset that is reflective of the past and targeted for the future can be described as a “Digital Ecosystem.” Much like the proverbial iceberg, this ecosystem has most of the system existing before the consumer “waterline.” Above this waterline exist the elements for which we are most accepting; such as mobile and tablet interface, kiosks across applications ranging from the ATM, to the calling of an Uber cab street side.

Providing an omnichannel customer experience is one of the most rewarding and challenging efforts a retailer can undertake. I recently spoke with David Stover, global head of business-to-consumer omnichannel solution management for Hybris, about some of the benefits and difficulties operating in the omnichannel space presents retailers.

Store Enablement is Harder than it Looks
According to Stover, store enablement represents the “last foot” of retail.