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Data & Analytics

  • Pinterest appeals most to this age group

    One demographic in particular may want to break into a chorus of The Who’s “My Generation” when they use Pinterest.

    New data from Pinterest shows that more than one in three of Pinterest’s 100 million global users are Millennials. With 75% of all content saved by Pinterest users coming from businesses, this reflects an opportunity to present brands and products to a Millennial-heavy audience.

  • TJX results show where consumers are spending

    Off-price giant The TJX Companies attracted record numbers of bargain-hungry shoppers during the holiday period as the retailer reported record sales and profit sales for the fourth quarter.

    For the period ended Jan. 30, net sales at TJX Cos. increased 8% to $8.96 billion, and same-store sales increased 6%.

    Net income rose 2.8% to $666.5 million and diluted earnings per share were 99 cents, a 6% increase over the prior year’s 93 cents. Both income and sales exceeded expectations.

  • Wakefern goes in-house for new tech chief

    Wakefern Food Corp. has named executive Cheryl Williams as its new CIO and VP of the computer information services division.

  • Build-A-Bear Workshop adds toy, social media expertise to board

    Build-A-Bear is adding two new board members whose backgrounds should serve the company well as it moves forward with its transformation plan.

    Build-A-Bear announcedthat Tim Kilpin and Sarah Personette have been appointed to the company’s board of directors.

  • Whole Foods to take Instacart partnership to new level

    Whole Foods Market has been offering deliveries via Instacart in select markets for about a year, but reportedly is significantly extending the scope of the deal.

    According to Re/code, Whole Foods has at least in principle made an unspecified investment in Instacart. Whole Foods has also reportedly signed a five-year deal making Instacart its exclusive perishables delivery provider.

  • Online marketplace Etsy outlines path to profitability

    Etsy’s goal of “reimagining commerce,” is a long-term proposition, which explains why after the company lost money again in the fourth quarter it tempered the news with a rosy three year sales and profit forecast.

  • Golfers spread the word about TaylorMade

    Golf aficionados are notoriously particular about their equipment, and most interested in the recommendations of fellow duffers when making product selections.

    Vertical golf retailer TaylorMade is leveraging the Needle Advocate Marketing Cloud to help bring online customers in contact with brand advocates to provide highly targeted content and information. Advocate Marketing Cloud eases the collaboration process for retailers and advocates.

  • Consumer confidence slips in February

    Consumer confidence fell into a slump in February, driven largely by a less optimistic view of business conditions.

    According to the Conference Board, the index currently stands at 92.2, down from 97.8 in January.

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