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Data & Analytics

  • Tractor Supply makes management appointments

    Tractor Supply Company announced two management promotions. Benjamin Parrish, Jr. has been promoted to executive VP, general counsel, real estate and construction, and Kurt Barton has been promoted to senior VP, controller.

    Parrish will assume leadership responsibilities for the company's Real Estate and Construction department in addition to his previous responsibilities for Compliance, Legal, Loss Prevention, Risk Management, Safety and Stewardship.

  • There’s a new sheriff at specialty apparel retailer

    Irvine, California-based specialty Western and workwear retailer Boot Barn is laying down the law.

  • Tech Bytes: Three Modern Strategies for Product Discovery

    Enabling consumer product discovery in the omnichannel age is not a simple or easy matter. Having merchandise available and visible on store shelves is no longer sufficient. Meanwhile, products consumers see on e-commerce sites are mostly determined by prior behavior or their search choices. Furthermore, it is hard to serve effective digital promotions on the mobile screens consumers are increasingly using to shop.

  • The Limited enjoys happy returns

    Specialty retailer The Limited is attempting to build loyalty even when a customer isn’t satisfied with a purchase.

    The Limited is deploying Narvar Returns, a solution from post-purchase experience platform provider Narvar. Narvar Returns provides customers with an intuitive digital experience where they can select eligible items from their order, share feedback and choose the most convenient return method.

  • Majority of former CVS Health cigarette buyers applaud no-sell decision

    CVS Health's decision to stop selling cigarettes is having its intended impact - 52% of those consumers who used to buy their cigarettes from CVS say it is now harder to buy cigarettes altogether, according to a survey commissioned by V2, a manufacturer of electronic cigarette and vaporizer products.

  • Here’s what consumers think about CVS’ ban on tobacco products

    CVS Health's decision to stop selling cigarettes is having its intended impact - 52% of those consumers who used to buy their cigarettes from CVS say it is now harder to buy cigarettes altogether, according to a survey commissioned by V2, a manufacturer of electronic cigarette and vaporizer products. Out of that group, 73% called the impact manageable, stating that “buying cigarettes is now harder but I have other options” and 27% said it made buying them “much harder.”

  • What categories capture mobile consumers?

    Shoppers on the go show distinct preferences in the types of products they engage with.

    According to a study of 10,000 U.S. websites across 24 categories by website/mobile analytics provider SimilarWeb, cosmetics sites such as Ulta (76% of online visits from mobile devices) and Sephora (69% mobile share), have helped the beauty and fitness sector achieve a market-leading 67.25% share of all its visits via mobile phones, in comparison to desktop visits.

  • Wayfair to hire 450 for Texas service center

    Wayfair is opening a new customer service center in Texas as it scales operations to service its rapidly growing customer base.

    “Wayfair’s steadfast commitment to exceptional customer service has helped fuel the incredible growth of our business as more people discover a new and better way to shop for home furnishings,” said James Savarese, COO, Wayfair. “We look forward to expanding our operations to the Bryan-College Station area as we welcome new talent to our world-class customer service team.”

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