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Shining a light on 'dark stores'
We are living in the age of instant gratification. Heightened consumer expectations are putting overwhelming pressure on retailers to engage with each customer in real-time across every touchpoint. Increasingly, this means getting products in their customer’s hands whenever, wherever and however they want it. But it can be hard to deliver on these new fulfilment options – such as click-and-collect or same-day delivery – with traditional distribution infrastructures.

