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Data & Analytics

  • How to Succeed Like Lou Reed in Digital Retail

    As both founder of legendary 1960s rock group The Velvet Underground and as a solo artist, recently departed singer/songwriter Lou Reed was noted as a visionary and a curmudgeon. While his gruff approach to critics and fans may not be the best customer engagement template, Reed’s innovations as a musical artist offer lessons for retailers seeking success in the digital arena.

    Avoiding all That Jazz