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Data & Analytics

  • Study: Five ways to target millennial shoppers

    Retailers often treat millennials like some sort of marketing Holy Grail, but there may be some simple ways to boost revenues from this emerging consumer generation.

    According to a new study from online marketing platform provider Cue Commerce, “Consumer Moments of Truth,” the 80-plus-million shoppers who are part of the millennial generation can be categorized into the following five broad shopping personas.

  • Eighty-three year-old brand charts new course

    Design is at the heart of Ethan Allen’s new “Design Center” retail format, which opened in Rockville, Maryland.   The store showcases the company’s new interactive design service and brings its robust website to life. The open floor plan has design stations and large touchscreens that invite customers to work directly on projects with the company’s design professionals in a space outfitted with the latest technology.   

  • Apple brings Apple Pay out of the app

    Consumers will have a new, convenient way of making online purchases this fall.   In conjunction with the release of the new iOS10 operating system, Apple late on Monday announced that an online version of its Apple Pay digital payment service will be available to Mac device users in fall 2016. Up until this point, consumers could only complete Internet transactions using Apple Pay through a mobile app.  

  • Digitizing the Storefront: Brick-and-mortar as the catalyst for omnichannel retail

    For the retail industry, the storefront has taken on an entirely new meaning. The brick-and-mortar store is no longer the end-all-be-all in retailing, but the hub or pivotal point for a much larger movement – omnichannel retailing. Currently, traditional retailers compete for everything from having enough shelf-space, to engaging customers and bringing them into their physical store to make the final sale.

  • Wayfair brings products into consumers’ home — virtually

    Customers of Wayfair Inc. no longer have to guess how items will look in their own personal spaces.

    The online home furnishings and decor retailer has launched WayfairView, its new augmented reality (AR) smartphone application. Developed by Wayfair Next, the company’s in-house research and development team, the app, using Google technology, allows shoppers to visualize furniture and décor in their homes at full-scale before they make a purchase.

  • Restaurant brand teams up with Accenture in digital initiative

    Quick-serve giant Subway restaurants has launched a new division, Subway Digital, to transform its customer experience.    Created in collaboration with Accenture, the new division has been charged with building a comprehensive omnichannel strategy and implementation support team to enhance engagement and build loyalty.   

  • Survey: Retail sector least prepared to comply with new FASB lease accounting standards

    Just 9.8% of more than 5,400 financial and accounting professionals say their companies are prepared to comply with the new Financial Accounting Standards Board (FASB) and International Accounting Standards Board (IASB) lease accounting standards.   That is one of the highlights of a recent Deloitte poll. http://www.slideshare.net/DeloitteUS/new-lease-accounting-standards-are-companies-prepared-to-comply-62702689  

  • First Look: Target’s new 'Connected Living' in-store pilot

    Target Corp. is testing some of the concepts from its innovative Open House format in San Francisco in a traditional store setting.   The discounter has debuted Connected Living, an in-store experience dedicated to showing customers how connected products can work together to make life easier, more convenient and more efficient. The test is taking place in Target’s Ridgedale location in Minnetonka, Minnesota.   
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