Data & Analytics

American Apparel CEO Talks Turnaround with CSA
New York -- Let’s be clear about one thing: Paula Schneider is not changing the DNA of American Apparel. The apparel industry veteran, who took the reins of the troubled retail company in January 2015, is quite proud of the brand’s progressive spirit.

“We are a very inclusive brand,” Schneider told Chain Store Age. “One that gives everyone the opportunity to express themselves. You can see it in our clothes and in the causes we support.”
How Indoor Positioning Services Using LEDs Benefit Shoppers and Retailers
A harried mother in the baking aisle can’t find lemongrass spice. A teenager in the junior department can’t decide which T-shirt to buy. A family in sporting goods is disappointed that the tent for their camping trip appears to be out of stock.

Amazon says ‘Happy Prime Day’ on July 15

Seattle – July is often a slow-paced month for consumers, but Amazon.com is seeking to change that. In an effort to promote its Amazon Prime paid loyalty program, the retailer is encouraging customers to celebrate “Prime Day,” a one-day global shopping event on July 15 that is says will have more deals than Black Friday.
Here’s why retailers’ social media activity is so important

Dallas – A retailer’s social media activity has a greater impact on shoppers than the company’s website.

That’s one of the findings of the Digital Shopping Tool Impact Study 2015 from marketing technology provider Epsilon. The platform shoppers cite as most influential to their shopping decisions is Facebook, although Pinterest and Google+ are strong contenders.
QVC names Abercrombie exec as finance VP

West Chester, Pa. – QVC has appointed Sanjay Singh as senior VP to lead its newly formed business planning & analysis (BP&A) group. Singh will be responsible for developing financial insights and driving integrated global business and financial planning across markets and functions.
Walmart Canada launches grocery pickup option

Mississauga, Canada – Walmart Canada is looking to extend its omnichannel grocery experience.

Starting on July 7, customers will be able to place online grocery orders for select product, including fresh food, for pickup in six stores in the Ottawa area. An additional five stores will offer the service starting on July 21. The pickup fee is $3 and customers will be able to order up to 21 days in advance.
Sears hits its big with REIT offering

Hoffman Estates, Ill. – Sears Holding Corp. has met financial expectations for its new real estate investment trust (REIT) called Seritage Growth Properties. A 53.3 million-share Securities and Exchange Commission (SEC) subscription rights offering for Seritage that closed on July 2 was oversubscribed and generated about $1.6 billion, meeting expectations for gross proceeds of $1.57 billion.
It’s all about image for mobile Flipkart shoppers

Bangalore, India – Image is important, and that extends to mobile commerce. Indian e-commerce platform Flipkart is recognizing the importance of image for its mobile shoppers by rolling out image search on its mobile app, using ViSenze technology for visual search and image recognition.

The newly introduced image search allows users to upload photos of fashion items and find similar products in terms of color, pattern or style inside the Flipkart merchandise database. This eliminates keyword searches, simplifying the search process.
Lowe’s promotes treasurer

Mooresville, N.C. – Lowe's Companies Inc. has promoted Tiffany L. Mason to senior VP of corporate finance and treasurer. Mason will continue to report to CFO Robert F. Hull Jr.

In her expanded role, Mason is taking on responsibility for financial planning and analysis, while she retains responsibility for the investor relations and treasury functions. Mason has nearly 20 years of experience in accounting and corporate finance across various industries, including technology, manufacturing, banking and retail.
Amazon.com’s new day for deals is ‘Prime’ promotion

Amazon.com’s latest gambit to encourage shoppers to buy a $99 Prime membership and goose second quarter sales involves the creation of quasi-holiday called “Prime Day.”
Active engagement is key on path to purchase

New research from global marketer Epsilon sheds fresh insight on how to influence shoppers on an increasingly convoluted path to purchase.

The firm surveyed 2,800 consumers for its “The Digital Shopping Tool Impact Study 2015” which examined how people are shopping, what’s guiding their purchasing decisions and what tools they are using before, during and after purchase. The research revealed a noticeable shift towards mobile and social digital tools that is changing the very nature of the shopping process.
Sports Authority kicks off summer with football clinic

The Sports Authority attracted more than 2,000 attendees to its free annual football clinic in Denver and helped educate parents and kids on player safety.

The event at Sports Authority Field at Mile High included on-field football training and a vendor expo. The football clinic, which had more than 670 participants between the ages of 6 and 14, allowed players to navigate through drill stations dedicated to specific skills such as passing, catching, running, defense, agility training, Heads Up Tackling and more.