Data & Analytics

A pricing glitch on Walmart.com this week generated enormous publicity and did more to promote the retailer’s e-commerce business in advance of the holiday season than any of its other marketing efforts.

Los Angeles -- Earlier in October, shoppers were put off by holiday displays in store; now people are warming up to them. Analysis of social media buzz for the week of Oct. 30 – Nov. 5 by social media research firm Fizziology shows that positive conversation about displays rose from 15% to 22%, while negatives dropped from 10% to less than 1%.

Toys “R” Us is debuting the Toys"R"Us Toy Channel, the company's revamped and updated YouTube channel. The channel launches with eight playlists, segregating content by topic to showcase in-demand playthings and new products, interviews with toy industry experts and current commercials from the beloved brand and top toy manufacturers.

Wayne, N.J. – Toys “R” Us is debuting the Toys"R"Us Toy Channel, the company's revamped and updated YouTube channel. The channel launches with eight playlists, segregating content by topic to showcase in-demand playthings and new products, interviews with toy industry experts, current commercials from the beloved brand and top toy manufacturers, and more.

Scotts Miracle-Gro has made up for lost time in the second half of the year, finishing with fiscal year sales essentially flat from the previous year.

The company's full year net sales were $2.82 billion, after a 9% increase in the second half, including a 10% increase in the fourth quarter.

San Francisco – Twitter began trading shares on the New York Stock Exchange (NYSE) on Nov. 7 after reportedly raising $1.82 billion in its IPO. According to Bloomberg, Twitter sold 70 million shares at $26 each in its IPO, giving it a $14.2 billion market capitalization that is 12.4 times estimated 2014 sales of $1.14 billion.

Twitter will trade on NYSE under the TWTR symbol. The company’s revenue reached $534.5 million in the 12 months that ended Sept. 30, 2013.

Los Angeles – A majority of customers visit stores equipped with mobile devices. According to a new survey from mobile technology provider Useablenet, 70% of U.S., shoppers and 60% of U.K., shoppers have their mobile phone on their person in-store.

And 30% of U.S. shoppers use their smartphones to aid the shopping experience in-store, compared to 40% in the U.K. In addition, 77% of U.S., and 81% of U.K., consumers prefer to browse on smartphone but make purchases on a larger device, such as tablet or computer

Leading diamonds and fine jewelry online retailer Blue Nile has added Scott Howe to its board of directors, effective Jan. 1, 2014. Howe is president and CEO of Acxiom Corporation, an enterprise data, analytics and software-as-a-service company.

Prior to his current role, Howe was corporate VP of Microsoft Advertising Business Groups, where he managed a multibillion-dollar business encompassing all emerging businesses related to online advertising including search, display, in-game, mobile, digital cable and a variety of enterprise software applications.