Data & Analytics

Despite their reputation as a generation dedicated to the greater good, millennial consumers are in some ways more narrowly focused than their Gen X elders.   According to a new study of more than 7,000 global consumers conducted online in April age 18-55 conducted by sales and marketing firm Daymon Worldwide, 35% of both millennial and Gen X consumers prefer buying sustainable products.  

Specialty apparel retailer Lands' End is making a number of new executive appointments in the marketing and merchandising areas of the company.

A traditional, low-tech customer service feature can help prompt shoppers to follow the path to purchase.   According to a new study from technology services company Mindtree, “Mindtree Shopper Survey 2016,” good old-fashioned human sales associates have a big impact on consumers moving from thinking about a purchase to actually making one.  

Circuit City is reportedly getting closer to a relaunch.  

The roster of speakers for the Aug.