NetSuite acquires Bronto Software

San Mateo, Calif. – Cloud-based software provider NetSuite Inc. has completed the acquisition of Bronto Software Inc., a cloud-based commerce marketing company. The acquisition brings together cloud-based omnichannel commerce and marketing automation solutions.



Bronto Software provides the commerce marketing automation platform used by more than 1,400 brands, including Armani Exchange, Timex and Trek Bikes.



“With the completion of this acquisition, the industry’s leading commerce marketing system has been combined with the world’s number one cloud-based omnichannel commerce platform, bringing transformational power to businesses,” said Andy Lloyd, general manager of commerce products at NetSuite. “Together, this technology can help brands to deliver relevant and consistent digital commerce experiences throughout the customer journey.”