Data & Analytics

Room & Board aligns stores, online with Salesforce
Minneapolis – Furniture retailer Room & Board has aligned its online and in-store customer experience with Salesforce Marketing Cloud’s predictive digital marketing capabilities. Room & Board has improved the customer experience and delivered more relevant information, which in turn has increased the average order value by 16% and delivered a 2,900% ROI payback during a two-month period.

This has resulted in a significant increase in online sales and improved loyalty.
Study: Mobile Father’s Day traffic jumps
Armonk, N.Y. – When consumers look for Father’s Day gifts, they increasingly are doing so on the go. According to new IBM Digital Analytics Benchmark data, mobile accounted for more than 48% of all online Father’s Day traffic in 2015.

This figure was just shy of desktop, which claimed 51.7%, a far slimmer gap than 2014. For sales however, desktop remains supreme, accounting for 74.3% of sales (compared to 25.7% for mobile) and driving average order values of $115.12, compared to mobile devices at $93.14.

Tech Guest Viewpoint: Four Reasons to Keep Email Marketing On-Premise

Cloud computing has become nearly ubiquitous, but are retailers making the best use of cloud services when it comes to managing sensitive customer data? Deciding what customer data should be stored in the cloud and what data should be stored on-premises behind a company’s firewall is a question every retail company has to grapple with.
CVS Health has a new marketing chief

CVS Health has selected a DigitasLBi executive to be its next marketing chief.
It's show time for Pebble smartwatch

A major U.S. retailer has launched preorders for the Pebble Time, just days after the Apple Watch became available at Apple's own retail stores.

Best Buy is selling red, white and black versions of the Time for $200 each. The retailer has yet to say when the watch will be available for in-store shopping. The smartwatch is available for sale only through the manufacturer and Best Buy.
Survey: Publix, Trader Joe's, H-E-B make people happy

A study of 10,000 U.S. consumers revealed H-E-B, Publix and Trader Joe's are tops when it comes to making customers feel delighted.
Gift Card Promotions Campaigns put Retailers Back in the Driver’s Seat

The trajectory of gift card sales is a true testament to their importance at given points in the calendar. Smart retailers have ramped up their gift card offerings both in the store and online; and from the recipients’ point of view, we know from our consumer research that gift cards rank as the No. 1 preferred holiday gift, and have done so for the last eight years — above and beyond any other gift — because they offer customers unlimited selection, pure convenience and personal choice.

Enter promotions
Report: Alibaba to boost investment in Russia

Hangzhou, China – Alibaba Holding Group Inc. is reportedly planning to boost its investment in Russia. According to the China Want Times, Alibaba chairman Jack Ma said expanded e-commerce operations in Russia would be part of a broader effort called “One Belt One Road” that would electronically connect China with countries in Eastern Europe for trading.
Instacart turning shoppers into employees

San Francisco - Instacart, is giving some contract workers the opportunity to become part-time employees. After a successful pilot Boston, the company is now giving its personal shoppers in some cities the option to convert from contractor to employee status.
Tech Guest Viewpoint: Eliminate the Checkout Line With IoT

Whether buying online or in the store, consumers today want more control over their shopping experience. If they could have greater control, the number one aspect that consumers would change is the frustration of waiting in a long checkout line in store. In fact, industry research has shown that 52% of consumers say they would actually take their business elsewhere if their checkout wait times exceed five to 10 minutes.
Survey: Disconnect between IT, loss prevention, and other units

Chelmsford, Mass. -- There is a disconnect between IT and loss prevention departments when it comes to budgets, focus and staffing, according to a study by IHL Group and Axis Communications.
Three Takeaways from CVS Health’s Digital Innovation Lab

Last week, my retail technology-related travels took me closer to home than usual – to Boston, the city where I was born and still live within a reasonable drive. I visited the old homestead to attend the official opening of the CVS Health’s new Digital Innovation Lab. CVS officials did a fine job explaining the mission of the lab and giving the audience a sneak peek at some of their work.