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ECRM: Retail circular advertising trends, October 2013
ECRM compared retail circular advertising in October 2012 versus October 2013 and noted trends occurring across top retail chains. Although Home Depot and Lowe’s continued to see large year-over-year changes, these shifts have been consistent throughout the past few months: the new sizes and densities of circulars within the home improvement channel have solidified. Lowe’s now features lengthy circulars with few ads per page, while Home Depot typically runs shorter, denser circulars.
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First 100% LED-lit Walmart opens
New York -- The first Walmart to be entirely lit with LEDs has opened, in South Euclid, Ohio, just outside of Cleveland. The store will serve as a model for environmentally friendly design for future locations, with 100% LED lighting, electric vehicle charging stations in the parking lot and more.
Other notable features of the store include: