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Macy’s tests in-store artificial intelligence tool
It won’t help you find Pikachu, but a new mobile tool from Macy’s will assist shoppers in navigating the store. The department store retailer is piloting “Macy’s On Call,” a solution that lets in-store customers use their mobile phones to interact with an artificial intelligence (AI) platform powered by IBM Watson. The Satisfi intelligent engagement platform provides the connection between the mobile tool and the Watson platform.

