Data & Analytics

New York - Lack of a single customer view, an inability to deal with large amounts of data and lack of time for optimization are among the challenges that cause the biggest headaches for modern marketers. According to new research published by Econsultancy in partnership with SmartFocus, among the pain points marketers face are the challenges of making customer data actionable, bottlenecks caused by IT and web development teams and lack of time for campaign testing and optimization.

The report identifies the following key challenges:

CAMP HILL, Pa. — Rite Aid announced on Wednesday that it has completed its previously announced acquisition of Envision Pharmaceutical Services from global private investment firm TPG and other shareholders. The transaction is valued at approximately $2 billion, including approximately $1.8 billion in cash and approximately 27.9 million Rite Aid shares.

Carpinteria, Calif. -- With more Americans using credit, debit and prepaid goods to pay for goods and services, the amount merchants pay to process those cards continues to rise.

Retail consulting firm McMillanDoolittle has posted an interesting blog on Gap Inc.’s ongoing efforts to turnaround its troubled namesake brand. Here is the full posting:

While 2014 was rocky for a great many retailers, with several thousand store closings across most categories of retail, the first half of 2015 has seen some encouraging signs of a modest resurgence in certain retail sectors and from select brands. The higher numbers of store closings are far from over, and it would not be accurate to refer to 2015 as a total turnaround, but it does seem noteworthy that there are significant categories of retail that have aggressively moved to capitalize on opportunities.

The recent admission by Mickey Drexler to making “mistakes” while explaining the results of two J.Crew sweaters – one successful, one not – shined a bright light on the importance of each new product decision and the consequences of getting it wrong. In the grand scheme of things, one or two bad decisions do not always make or break a company. But when you string multiple bad decisions together, the stakes are much higher.

Washington, D.C. - Retailers lose billions of dollars to shoplifting, employee and vendor theft and administrative error, collectively known as inventory shrink.

According to the National Retail Federation (NRF)/University of Florida National Retail Security Survey, inventory shrink averaged 1.38% of retail sales, or $44 billion, in 2014. (The methodology for the survey changed in 2015 and as such, NRF does not have comparable data from prior years for this year’s report.) The report was sponsored by The Retail Equation.  

Redwood Shores, Calif. – Amazon just obtained a new competitor for its Amazon Web Services cloud hosting and development platform. Oracle is going head-to-head with Amazon with a slew of more than 24 new additions to the Oracle Cloud Platform.

Oracle’s new integrated cloud services include infrastructure, platform and software delivered as a service. Specific cloud-based services include hosted Exadata-based production databases, archive storage, Big Data, enterprise mobility, and application integration.

Beijing, China - Alibaba Group Holding Ltd. is both thinking and acting globally with a major expansion of its cross-border e-commerce initiatives. Alibaba’s new global effort includes the launch of 11 official country pavilions on its Tmall Global platform.

North York, Canada - Leon’s Furniture has launched a newly upgraded e-commerce site featuring a fully responsive design, using technology and development services from Blueport Commerce. The new Leon’s website features design and functionality improvements including JavaScript technology to improve homepage, product detail page and shopping cart speed.