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How ‘shoppertainment’ elevates the in-store experience to drive traffic and sales
Online retail sales continue to grow as changing shopper behavior places greater expectations on brick-and-mortar retail. Despite this trend, store-based retailing remains more profitable than direct-to-consumer retailing, largely due to the high cost of free shipping and returns associated with online sales. -
Sephora, Michigan Avenue, Chicago
Sephora has debuted its high-tech, high-service Beauty Tip Workshop format on Chicago’s Michigan Avenue. The 10,040-sq.-ft. store offers an array of classes, group as well as one-on-one makeovers and boasts a number of innovations, including a new digital makeover guide. Click here for more.

