Data & Analytics

Nordstrom Inc. is enhancing the rewards it offers customers via its loyalty program.    The retailer partnered with Aimia Inc., a data-driven marketing and loyalty analytics company, to expand the Nordstrom Rewards loyalty program.   The expanded program launched in Nordstrom stores in the U.S., Canada, and Puerto Rico, and on Nordstrom.com in May 2016. In the first three months, Nordstrom has enrolled approximately 1.7 million new members.  

Consumers cooled their spending in July.    Retail sales were flat in July, in line with a revised 0.8% gain in June, according to figures released Friday by the Commerce Department. The report ended three straight months of monthly gains.     Sales in July rose 2.3% from a year ago. Excluding automobiles and parts sales, sales fell 0.3% in July — the weakest reading since January, after a 0.9% gain in the prior month.     

Gander Mountain announced that Ron Stoupa will join the company as senior VP - marketing & e-commerce starting on Monday, Aug. 15.      Stoupa will lead all marketing and e-commerce functions, including brand development, customer engagement and omnichannel initiatives for Gander Mountain.   

Back-to-school promotions seems to start earlier and earlier each year. But most consumers aren’t buying the pitch.      That’s one of the findings of a new report by A.T. Kearney in which the majority of consumers surveyed said they planned to do most of their BTS shopping in August and September. (Only 4% of shoppers did any of their shopping as early as July 4.) And in another nod to the "old school" shopper, the study suggests that brick-and-mortar will still make or break back-to-school sales.

The back-to-school season is now in motion, kick-starting a series of peak holidays for retailers. Everything that follows is an opportunity.  

“I'm sad to see this news. Macy's is an iconic retailer with a long history of success, and one of many victims of Amazon success. In the same week that Jeff Bezos pockets roughly $800 million personal dollars, Macy's is forced to suffer a tremendous physical retail loss.  

Weis Markets on Thursday announced it has upgraded its Weis Reward Points Program to include the option of a 5% discount when customers use their Weis Preferred Shopper Club card and make a qualifying $100 purchase in a Weis Markets store. The discount can be redeemed on a customer’s future order.  

Macy’s Inc. announced that it will close 100 full-line namesake stores as part of a wider effort to improve its business and succeed in an omnichannel environment. The move comes after six straight quarters of declining same-store sales.      The department store giant said it plans to concentrate its resources on the best-performing locations, and to invest in those stores by adding new vendor shops, increasing the size and quality of staff and new technology.