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Belk goes omnichannel for back-to-school
Belk Inc. looks like it has found a winner in a just-completed omnichannel back-to-school promotion.
Working with digital marketing provider HelloWorld, Belk allowed customers to both submit and vote on “looks” such as dorm room, game day and night out, created with Belk merchandise.
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Kroger Co. names a new key executive
Kroger already has a good relationship with shoppers, but the retailer is looking to elevate its brand even further by making a key hire in reputation management.
The Kroger Co. announced it has named Jessica C. Adelman to serve as Kroger's group vice president of corporate affairs, effective Nov. 1.

