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Study: Omnichannel is more than a buzzword
The term “omnichannel” has been bandied about so much that some feel it is simply a buzzword, but retailers are taking it seriously and working to implement omnichannel solutions and practices.
According to a new survey of executives at tier one and two retailers by digital technology provider Happiest Minds, 64% of retailers are putting an omnichannel strategy in place and there seems to be a widespread acknowledgement of omnichannel as a key strategy lever.
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Study: How to boost consumer app usage
Mobile marketing platform provider OtherLevels has some advice for retailers looking to looking boost usage rates of their consumer apps.
According to the company’s “2015 Mobile Retail Messaging Study,” regular mobile messaging can increase consumer usage of retail apps.

