Amazon price changes less ‘dynamic’ Thanksgiving weekend

Amazon knows Thanksgiving weekend shoppers are typically bargain hunters, yet the company became increasingly less price dynamic as the weekend wore on.



That’s according to an infographic from 360pi, which examined the promotional and pricing strategies of Amazon, Walmart and Target, among others, during Thanksgiving, Black Friday and Cyber Monday.



When comparing pricing behavior across more than 23,000 electronics products, Amazon, Walmart and Target all became progressively less price dynamic over the course of Thanksgiving weekend. However, when looking at the home good category, Amazon was less price dynamic on this category compared to Black Friday 2015, data showed.



When analyzing pricing on 400 small appliances, Bed Bath & Beyond narrowed their pricing gap with Amazon from 43% on Nov. 22 to 21% on Nov. 28 (Cyber Monday). Meanwhile, Macy’s and Bed Bath & Beyond were lockstep in their price changes from Nov. 20 to Nov. 28 (Cyber Monday).



The infographic is part of the pricing technology provider’s annual “Holiday Insight Series,” which delivers subscribers weekly holiday product and pricing trends across several major retailers.