Survey: Customers embrace mobile, seek improvements
Teaneck, N.J. –- Consumers have embraced the use of mobile devices for shopping, but are less than fully satisfied with the current mobile retail experience. According to a new survey of more than 5,000 shoppers in the U.S., U.K., Germany, and China from IT services and consulting firm Cognizant, 91% of shoppers have a mobile device, 78% have researched products on a mobile device before purchasing in the last year, and 42% of shoppers reported regularly researching products on a mobile device.