Data & Analytics

The holiday promotion season is fast approaching with the arrival of Thanksgiving and Black Friday. From that moment the race is on for customer dollars through to the New Year. We’ve all been through this many times, and it seems like no sooner has one season finished than we are shortly into planning for the next. But what impact are the prices we set having on customer behavior and the profits of retailers?

Photo: left: Adam Zimel; right: Micah Kagan

Getting Dense

Nordstrom joined Macy's this week in blaming weak traffic for its disappointing same store sales as the Seattle-based chain also lowered its full-year guidance.

Nordstrom Inc. said that for the third quarter ended Oct. 31 same store sales increased .9%. It posted earnings of 57 cents per share on $3.33 billion in revenue. And net sales increased 6.6 percent.

What if you could target parents based on their specific stage of parenthood, such as expectant or parents of a newborn? According to The Drum, eBay Advertising is rolling out a new tool that will let retailers using its service do just that. [The Drum]

While all the major retailers will be offering deals and discounts on Black Friday weekend, Dick's Sporting Goods plans to woo shoppers with an exciting social media promotion.

Musicians are notoriously individualistic people, and specialty instrument retailer Guitar Center is launching a redesigned website with this user base in mind.

Westlake Village, California-based, 270-store Guitar Center has launched a new redesigned website with a more seamless omnichannel user interface. Based on the current Oracle Commerce platform, the redesign is the result of a two-year initiative that involved customer insight and user experience teams, both of whom worked together with end-users and consultants.

Those in the know say nobody walks in Los Angeles, and Amazon.com wants to make sure Los Angeles residents don’t have to move their legs to get restaurant food.

Amazon’s Prime Now one-hour delivery service has expanded in Los Angeles to include delivery from local restaurants. Using the Prime Now mobile app, Prime members in Los Angeles can view participating restaurants, browse menus, place orders, track the status of their delivery, and watch delivery driver progress in real time.

The “digital revolution” has turned the traditional retail marketplace upside down. Consumer expectations continue to rise and the Internet has broken down borders and created a global marketplace, dramatically increasing competition.

When your retail operation is already the size of a small city and you’re planning growth, maintaining communications is a critical task.

Bloomington, Minnesota-based Mall of America, which spans four levels and 5.5 million-sq.-ft. of retail space (plus parking ramps, service corridors, etc.) and is seeking to expand, faces that exact situation. The mall, home to 520 stores, more than 50 restaurants, an indoor theme park and other attractions, is switching from an analog communications system to the Motorola Solutions Mototrbo digital two-way radio system.

PayPal Inc. is continuing its evolution from serving as the digital payment platform for former parent company eBay Inc.

Since its July split from eBay, new PayPal initiatives have included serving as a payment option for a number of new retail partners, reversing a policy that previously excluded U.S.-based online gambling sites from accepting PayPal, and expanding a global free returns service in the U.S.