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Online out-of-stocks remain high as holidays approach
Customers searching for last-minute holiday gifts on the Internet may come up empty-handed.
According to data from the Adobe Digital Index, on Monday, Dec. 21, the overall out-of-stock rate for e-commerce sites was 14%. This ties the online out-of-stock rate for Cyber Monday (Nov. 30) and means that more in one in 10 items displayed on retailers’ e-commerce sites was unavailable for customers who attempted to make a purchase.
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Fossil brings promotions to life on Instagram
When it comes to reaching today’s consumers, Richardson, Texas-based vertical specialty apparel/accessories retailer Fossil Group Inc. is not living in the past.
“We are focusing on image creation for our social promotions,” said Jencey Keeton, marketing manager, digital branding and global marketing for Fossil, during an interview with Chain Store Age. “Images are now the way consumers are speaking. To be relevant, social platforms must include images.”

