Data & Analytics

Target Corp. came roaring back in its second quarter from a year-long sales slump amid evidence that its investments in online and store remodels are paying off. The discounter raised its outlook for the year.   Sales rose 1.6% to $16.43 billion in the quarter ended July 29, beating analysts' estimates of $16.30 billion. Same-store sales rose 1.3%, also more than analysts had expected. Comparable digital sales surged 32%.  

A social media giant and an online retail giant are the most loved brands in the world.    Facebook took the top spot, followed by Amazon, in NetBase's third annual "Top 100 Global Brand Love List." Rounding out the top five were eBay, Apple, and Snap.   

The third annual Amazon Prime Day attracted more shoppers than ever, with many attracted by personalized marketing efforts.    Thirty-six percent of respondents confirmed they made a purchase on Amazon Prime Day in a survey from Periscope by McKinsey, which conducted online research with U.S. shoppers to explore their attitudes and actions regarding the online giant's mega-sale. This was a substantial increase on the 22% who said they had actively shopped for Prime Day deals in 2016.   

Urban Outfitters' profit and sales fell in the second quarter even as it topped Wall Street expectations.   Urban Outfitters said it earned $49.91 million, or 44 cents a share, in the quarter, down from $76.91 million, or 66 cents a share, in the year-ago period, as the retailer Analysts had expected the company to earn $0.37 per share, amid heavy discounting.    Total net sales fell 2% to $873 million, from $891 million a year ago. Analysts had expected sales of $862 million. 

Given the difficult business conditions so many brick-and-mortar retailers are facing, it’s baffling that conversion rate optimization (CRO) hasn’t become more of a focus if not an obsession.   In the online world, CRO has become an industry onto itself, spawning a global community of consultants and service providers, formal methodologies and over a hundred books dedicated to the topic on Amazon alone. There is only one book on brick-and-mortar conversion listed on Amazon.  

BJ’s Wholesale Club introduced the newest service within its digital transformation.   The warehouse club operator launched a new desktop website on Monday. Besides featuring a modern look and feel, the site also supports easier navigation, browsing and shopping.   

Retailers need to update their approach to targeting millennials.   That's according to a new report by management consulting firm L.E.K., which provides insight into Millennials and their predecessors Gen X and the Baby-Boom generation.  

The Retail Industry Leaders Association (RILA) is looking for a few good tech innovators.    The group has put out a call for applications for its first annual (R)Tech Retail CEO Innovation Awards. The awards will highlight innovations that enable retail's future. Winners will be invited to showcase, pitch and network with the retail chief executives at RILA's annual Retail CEO Forum Jan. 21-23 in Tucson, Arizona.