Data & Analytics

Online consumers appear to be remembering Mom this year.

According to new data from the Adobe Digital Index, online sales in the important Mother’s Day gift categories of flowers/gifts and jewelry are both trending 2%-3% higher than they were in 2015.

Everyone is talking about the huge impact millennials are having on retail. Also known as Gen Y, they are usually considered to occupy the 18-to-35 age demographic. But what about Gen Z, the younger siblings (or even children) of millennials?

Based on what we’ve seen so far, here are three ways Gen Z will change retail in the next few years.

Video Killed the Retail Star

Birchbox has added two new executives to enhance the customer experience, hiring VPs in product management and creative.

Terre Layton was named global VP of product management and user experience, responsible for global product management, the product strategy and roadmap, and the user experience. She most recently worked at Sephora, where she served as head of front-end product management and led strategic digital innovation projects. She has also consulted for several beauty retailers and e-commerce companies.

In what could be termed a gift for customers, major retailers generally improved how they engaged and served consumers in different channels during the 2015 holiday season.

It’s a shame (or maybe a good thing) Hemingway and Bukowski did not live in an age where a vast assortment of alcohol is available a click away.

Omnichannel beer/wine/liquor delivery service Drizly is launching a new service that provides digital drinkers with a product selection far beyond the scope of local stores. Currently available in Boston and Washington, D.C., Drizly Connect lets users shop across tens of thousands of beer, wine and spirits products for next-day delivery orders.

Aéropostale is closing its 19,000-sq.-ft. flagship in Manhattan’s Times Square.

Photo: Matt Chasen, CEO, uShip

Slow traffic at its California stores proved a drag for Costco Wholesale Corp. in April.

The retailer reported flat same-store sales in April, below analysts’ estimates of a 1.2% increase.

Total sales in April rose 3% to $8.98 billion, helped by strength in Canada.

Excluding gasoline-price fluctuations and currency exchange rates, U.S. same-store sales rose 2%, below estimates for growth of 3.4%. Same-store sales in Canada increased 2% overall and 7% when excluding gas prices and currency.

Whole Foods Market reported better-than-expected earnings for the second quarter amid cost controls that helped lessen the impact of slowing sales.

Net income was a better-than-expected $142 million for the quarter ended April 10.

Sales inched up 1.3% to $3.7 billion, slightly below estimates.

L Brands turned in a disappointing sales performance in April, a rarity for a chain that has turned in consistently strong monthly results.

The parent company of Victoria’s Secret reported a 1% increase in same-store sales, below Wall Street expectations of a 4.8% gain.

Sales for the month increased to $737.5 million, up from $724.6 million in the same month last year.

The company’s Bath & Body Works division saw a 5% increase in same-store sales while Victoria's Secret posted a 1% decrease.