Data & Analytics

With 20% of emails being filtered into spam folders, retail marketers are missing out on the opportunity to drive an ROI from email.   This was according to “2017 Deliverability Benchmark Report,” a study from data solutions provider Return Path. The report analyzed 2 billion brand emails.  

Nordstrom on Thursday reported positive results for its second quarter amid ongoing discussions of a possible buyout.   The upscale department store retailer reported that total net sales increased 3.5% to $3.79 billion in the quarter ended July 29, compared to a forecast for $3.75 billion. Total company same-store sales rose 1.7%, also better than expected.  

After a torrid opening quarter, Macy's second quarter numbers come as a relief. Certainly, a same-store sales decline of 2.8% is far from good, but it is one of the better performances Macy's has turned in over recent periods. Of course, the question is whether this gentler decline represents a genuine turning point for Macy's, or whether it is simply a bottoming out after years of sharp deterioration.  

Increased traffic gave a boost to Kohl's, which reported sales and earnings that topped analysts’ estimates in the second quarter.   The company's net income rose to $208 million, or $1.24 per share, in the quarter ended July 29, from $140 million, or 77 cents per share, in the year-ago period.  

Retailers are eager to combat the force of Amazon, but they lack the strategy, marketing dollars and digital resources to do so.   Specifically, 44% of retailers do not know how to respond to the power of Amazon, according to “A New Path for Retail: Co-Existing with the Force of Amazon.” The report is from Bluecore, a commerce decision platform provider.  

Amazon is the "best long-term growth story available to investors today." But don't expect the company to generate meaningful profits anytime soon.   That's according to MKM Partners managing director Rob Sanderson who, on Tuesday, raised his price target on the online giant's stock to $1,275 per share, up from $1,095.  

Weak sales made for a rough second quarter for Office Depot.   The retailer said its profit fell to $24 million, or 5 cents a share, short of Wall Street expectations, compared with $210 million, or 38 cents a share, in the year-ago period. (The 2016 quarter included a $250 million fee paid by Staples to Office Depot after Staples abandoned its intent to acquire its rival.)  

Move over Amazon — China's largest online player is looking to take on the world.    Now the largest e-commerce company in the world with $430 billion in gross merchandise volume, Alibaba is seeking to become a global company as well with a goal of serving more than 2 billion shoppers, according to a new report by global think tank FGRT (Fung Global Retail & Technology).