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Cloud computing to drive Billabong’s omnichannel experience
A board sports apparel retailer is taking steps to blend its physical and digital retail channels. Billabong is leveraging the Aptos Singular Commerce platform to support omnichannel retailing across its global enterprise. The cloud-based solution will merge the retailers’ physical and digital retail channels, and create a single view of customers, inventory and orders, among other operations. -
Flash site pioneer unveils redesigned, more customized Web experience
Online luxury retailer Gilt.com is kicking off its 10th anniversary with the launch of a new website. The company, a pioneer in online flash sales, unveiled a complete site redesign on Tuesday. Dubbed “The New Gilt,” the site continues to feature daily new arrivals and the flash sales that it's known for, but it will also feature easier site navigation, more exclusive offerings, and edited and dynamic editorial content — all of which will contribute to a more tailored customer experience, Gilt said.

