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Abercrombie shrinks loss but still disappoints
Cost cuts helped Abercrombie & Fitch Co. put a sizable dent in its net loss during first quarter 2016, but the teen apparel retailer reported lower than expected sales and earnings as store traffic declined, particularly overseas.
Abercrombie reported a net loss of $39.6 million, down from $63.2 million in the year-ago period, Expense reduction efforts and the realization of savings on lower sales drove the loss reduction.
Net sales dropped 3% to $685.5 million from about $707 million, missing Wall Street projections.
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Consumers aren’t buying social buy buttons
The launch of “buy buttons” in the past year on major social networks like Pinterest, Instagram, and Twitter received a lot of attention, but so far they are not catching on with customers.
According to Digiday, research firms including Forrester and GlobalWebIndex are finding low consumer usage rates for social buy buttons. Reasons include limited functionality and visibility of the buttons.

