Data & Analytics

Despite the ramping up of global data regulations, most consumers are concerned about how companies collect and use their information.   In fact, an overwhelming 96% of consumers are "somewhat" to "extremely" concerned about data collection and usage. This is understandable, as more than 75% engage in digital payment transactions at least once a month.  

CBL is launching a pilot program at two of its malls that will more closely measure the volume and the specific nature of traffic.   The initiative, directed by RetailNext, will place cameras at various points on the properties that not only count heads, but determine shoppers’ genders and approximate their ages within five years. The test will take place at Hamilton Place in Chattanooga, Tennessee, and Asheville Mall in Asheville, North Carolina.  

Amazon is further bolstering its presence in The Wolverine State.   The online giant will open a new, 1 million sq. ft. fulfillment center in Shelby, Michigan. The building is set to open in 2018.   The warehouse will focus on picking, packing and shipping large items, like household decor, sporting equipment and gardening tools. These operations will be managed by approximately 1,000 associates, according to Amazon.  

Early signs from retailers indicate a hot job market for workers this holiday season.    Despite store closures and consolidation within the industry, retailers are signaling that there might be high demand for seasonal jobs, according to a forecast from global outplacement and executive coaching firm Challenger, Gray & Christmas.   

Uncertainty has always been a part of the retail industry, but today it is reaching unprecedented levels. Far too many retailers have let that online monster that’s under the bed get into their heads and influence their strategic decision and resource allocation. But is that monster really vicious?  

Office supply retailer Office Depot has tapped a 30-year marketing veteran to lead its marketing efforts.    Office Depot announced that Jerri DeVard has been appointed executive VP and chief marketing officer. She will report directly to Office Depot CEO Gerry Smith.  

Mobile commerce made the grade this back-to-school season, contributing to a 3% increase in overall e-commerce sales.   This was according to research from retail search marketing company NetElixir. The firm said mobile orders were up by 44%, and revenue was up by 64%. Mobile average order value (AOV) increased by 13%, indicating that consumers are now more comfortable using mobile devices for more expensive purchases.   

Target associates are using new devices to complete their daily tasks.    After using iPod Touches for the last three years to manage stock, pull items, and handle other essential sales floor duties, Target is now putting Android devices into its associates’ hands, according to Gizmodo.