Data & Analytics

Home furnishings giant launches augmented reality design app
Ikea is allowing its shoppers to virtually test drive merchandise before making a purchase. The home furnishings giant is preparing to launch a new augmented reality (AR) app. Called Ikea Place, the app allows customers to virtually place furniture in any space in their home, office, school or studio — and share the images. The app, which will be supported by Apple’s iOS 11 platform, will launch in late September.
Study: Amazon influences how shoppers research merchandise online
Amazon is expanding into one of the go-to destinations for product discovery. This was according to “Amazon: The Big E-Commerce Marketing Opportunity for Brands,” a report from Kenshoo. The study is based on 3,100 consumers in the United States, Germany, United Kingdom and France.

On heels of Equifax incident, retailers cite need for uniform data breach law

The National Retail Federation is once again making the case for a new federal law on data breach notifications. Citing the recent breach at the Equifax credit reporting agency, National Retail Federation and other industry associations are telling Congress that any new federal law on data breach notification should apply to all industries that handle consumer data.
Study: Cash-free society could be here sooner than you think

A cash-free economy could be here sooner than expected — and American consumers are leading the charge. Slightly more than half (54%) of consumers in the United States expect to stop using cash for shopping by 2020, according to “Lost in Transaction,” a report from payments provider Paysafe. The study, conducted among 3,038 consumers in the United States, United Kingdom and Canada, examines how cash is merging with digital formats.
Report: Walmart reorganizing U.S. store ops

Walmart is simplifying its U.S. business as it looks to respond more quickly to the accelerating pace of change in the retail industry. The discounter is consolidating its six divisional groups into four and its 44 U.S. regional groups to 36, reported Bloomberg.
Study: Marketers fear data quality is hurting digital ads

Relevant, personalized messages are key to driving engagement, yet the quality of sourced data is negatively impacting results. This was according to “More Data, More Problems: Trust, Transparency & Targeting in 2017.” The report from Bazaarvoice and Ad Age, is based on interviews of more than 300 agency and brand marketers.
Target pairs associates with digital experts in 'innovation sprint'

Target Corp. has kicked off a partnership with BCG Digital Ventures to conduct a 14-week “innovation sprint.” For the project, BCG's experts (including designers, engineers and investors) are working side-by-side with five Target associates to develop new growth concepts and ideas. (The associates are middle managers from across Target's various divisions, reported the Star Tribune.)
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Restaurant lets customers pay using their face

A new restaurant concept gives customers an easy — and high-tech way — to pay for their meal without having to take out their wallet or even their smartphone.
Amazon rings up $500,000 in grocery sales in one week following Whole Foods Market deal

It only took seven days for Amazon to begin reaping the benefits of its acquisition of Whole Foods Market.

Home furnishings giant launches augmented reality design app

Study: Amazon influences how shoppers research merchandise online

On heels of Equifax incident, retailers cite need for uniform data breach law

Study: Cash-free society could be here sooner than you think

Report: Walmart reorganizing U.S. store ops

Study: Marketers fear data quality is hurting digital ads

Target pairs associates with digital experts in 'innovation sprint'

Test leadgen form

Restaurant lets customers pay using their face

Amazon rings up $500,000 in grocery sales in one week following Whole Foods Market deal