Popular eatery to open cashless location—with kiosk-only ordering
Shake Shack, the burger chain founded by famed restaurateur Danny Meyer, is taking a high-tech approach to its newest site.
The company will open a cashless, kiosk-only location, at Astor Place in Manhattan, in early October. The eatery will feature several digital kiosks, and employees will be stationed around the units to assist guests with their orders and answer any questions. Using the kiosk, patrons select their food, place the order and choose to receive an alert via text when their order is ready. Customers can also use their mobile phones to place an order via the restaurant's app. The new Shack will have a similar dining room and waiting area as a traditional Shack, according to CNBC.
Shake Shack said the kiosk concept was developed to allow it to serve more patrons at peak times, resulting in fewer lines, less wait time and quicker speed of service at every channel.
“The Astor Place Shack will be a playground where we can test and learn the ever-shifting needs of our guests," said Randy Garutti, CEO of Shake Shack. "We’re excited to lead with kiosk-only ordering, putting control of the Shake Shack experience in our guest’s hands, and an optimized kitchen with increased capacity for mobile orders and eventual delivery integration to support ongoing digital innovation."
Building what it called "a business model to support digital innovation," Shake Shack will pay workers at the Astor Place location a starting wage of $15 per hour.
“We’re thrilled to be starting our team members at $15 per hour in this location as we continue to take care of our teams first, while we evolve our business model for a big future ahead," said Garutti. "The Astor Place Shack represents our dedication to innovation and to providing the best for our guests and for our teams.”
Shake Shack opened its first location in 2004, in Manhattan. The company currently operates than 85 locations in 18 U.S. States and the District of Columbia, and more than 50 international locations.