Predictive Analytics

BEAVERTON, Ore. — Nike reported that fourth quarter revenues rose 12%t, or 14% on a currency neutral basis, to $6.5 billion, the largest revenue quarter in the company's history. This was a result of higher revenues across every Nke brand geography, key category and product type.

Orlando, Fla. -- Ikea said Wednesday that it has officially plugged-in the solar energy system installed at its store in Orlando, Fla.

The 120,900-sq.-ft. PV array consists of a 967-kW system, built with 4,115 panels. The retailer said the program will produce approximately 1,421,500 kWh of clean electricity annually, the equivalent of reducing 1,080 tons of carbon dioxide, eliminating the emissions of 192 cars or powering 122 homes yearly.

Washington, D.C. -- The Conference Board, in its monthly sentiment index released on Wednesday, said that confidence among U.S. consumers dropped in June for a fourth consecutive month, reaching a five-month low.

The research firm’s sentiment index fell to 62, from a revised 64.4 in May. The slide in confidence raises the risk that the recently revealed slowdown in hiring will cause households to curb spending.

The median forecast of 69 economists surveyed by Bloomberg News projected the U.S. confidence index would fall to 63.

Houston -- On average, Hispanics visit convenience stores more frequently on a monthly basis compared to non-Hispanics, according to a recently released report by The NPD Group. The report, entitled The Hispanic Convenience Store Shopper, finds that Hispanics overall made almost two more visits a month than non-Hispanics to major oil chain c-stores, and nearly one more visit over a 30-day period to traditional c-stores than non-Hispanics.

Johannesburg, South Africa -- RedPrairie Corp., a global supply chain and retail technology provider with a local office in Johannesburg, has been selected by Woolworths South Africa to provide a workforce management solution (WFM) to help improve the in-store customer experience.

RedPrairie’s WFM solution leverages engineered standards and demand-based forecasts to optimize scheduling, task assignment, and performance measurement as well as compute and pay incentives.

CINCINNATI — Marketing solutions provide Dunnhumby has hired Nishat Mehta, formerly of MicroStrategy, to lead the company’s growing global partner business. As EVP global partners, Mehta will be responsible for driving the global expansion and commercialization of Dunnhumby solutions, such as digital advertising, targeting and measurement, through strategic partnerships with data companies that deliver a comprehensive understanding of consumer behavior across channels. He will be based in New York City.

You can learn a lot by monitoring consumer conversations in social media. It can predict political elections, the Oscars and even the next reality show winner. If you are a CPG marketer, social media can also be a real-time predictor of your new product’s success.

NEW YORK — New predictive analytics tools are being used at Saks Off 5th stores to help the company make smarter merchandising decisions.

The retailer is using tools provided by First Insight to generate insights from online customer engagement to help it make faster and more accurate buying and pricing decisions for new products, according to First Insight. The Pittsburgh-based company said the predictive analytics it generates will help the company reduce markdowns, out of stocks and mitigate the risks associated with new product launches.

Armonk, N.Y. -- A survey released Thursday by IBM found that chief marketing officers and chief information officers must join forces in order to connect with today’s consumer across new channels including mobile devices and social networks.

Pittsburgh -- First Insight said Thursday that it has forged an agreement with Saks Fifth Avenue Off 5TH to provide predictive analytics generated from online consumer engagements to help the outlet retailer make faster and more accurate buying and pricing decisions for new products. These decisions are designed to reduce markdowns and out-of-stocks, as well as to mitigate risks associated with new product introductions.