Predictive Analytics

Reston, Va. -- comScore and Google are partnering to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens. After a period of testing, comScore vCE will be available to DoubleClick marketer and publisher clients, built into the widely used ad management platform.

Westlake Village, Calif. - Guitar Center has selected 360pi to increase their awareness of the competitive marketplace and to utilize the actionable insights gained from the 360pi intelligence to increase market competitiveness. Guitar Center had been using another provider, but selected 360pi’s 360price and 360assortment products to deliver near real-time insights into their competitive set.

Pittsburgh – Same-store sales at Dick’s Sporting Goods, Inc. rose 6% during the fourth quarter of fiscal 2013, unshifted for the 53rd week in fiscal 2012. The same-store sales results compare to guidance provided in November 2013 for a 2% to 3% increase on an unshifted basis.

Waconia, Minn. - Mackenthun's Supermarket hopes to gain insight into shopper behavior through analyzing scans performed with the ShopWell nutrition personalization app. Shopper preferences and behaviors can now be segmented by gender, age, food allergies, or nutritional goals.

Reading, Pa. – Regional supermarket chain Redner's Markets has deployed Retail 20/20 to reduce shrink and improve in-store operations. The solution will also be utilized to provide visibility into daily store processes to increase efficiency and reduce fraud.

Demand forecasting, inventory allocation and replenishment — the unsung building blocks of every successful retail enterprise — have gained a new level of respect with retailers striving to deliver the omnichannel experience shoppers demand.

Toronto -- Hudson’s Bay and Lord & Taylor are offering True Fit’s fit personalization technology to consumers at TheBay.com and LordandTaylor.com. In less than 60 seconds, consumers can create a True Fit profile at either site, enabling them to get a personal fit rating and size recommendation for every style.

San Francisco – U.S. consumers remained active in January 2014 despite the effects of bad winter weather across much of the country. In-store retail analytics provider Euclid measured data on nearly 25 million domestic shopping sessions during January, revealing that shopper traffic and window conversion showed improvement from the prior year for another month in a row as shoppers looked to capitalize on a very promotional January.